Job Description

As Sr. Retention & Direct Response Manager, you will be responsible for driving online lead generation through both traditional and non-traditional marketing channels, including TV, radio, podcasting, influencer marketing, and social media. This is a hands-on role, where you will identify, test, and optimize new campaigns that expand our reach into untapped markets.

We’re looking for someone who will thrive in building and experimenting with marketing strategies that go beyond the usual playbook. If you love testing new channels, analyzing results, and scaling high-performing campaigns, this role is for you.

Your responsibilities include:

• Launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI assisted voice channels.

• Continuously testing new marketing channels, analyzing data to refine strategies

• Developing and executing innovative growth-focused marketing plans

• Optimizing campaign performance using A/B testing, audience targeting, and conversion tracking

• Working cross-functionally to align marketing efforts with business goals

• Staying ahead of industry trends to identify new opportunities for expansion

• Managing budgets, track ROI, and report on campaign success

Requirements

We’re looking for someone who is:

• Proactive, adaptable, and flexible in a dynamic environment
• Professional and dedicated to excellence
• Willing to go the extra mile to achieve exceptional results
• A strong team player who thrives in collaboration
• Committed to continuous improvement and open to experimenting with new approaches

Requirements:

• Proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels
• Strong background in performance marketing, data analysis, and campaign testing.
• A hands-on, test-and-learn mindset with the ability to move quickly.
• Experience managing marketing budgets and driving ROI.
• Excellent communication and leadership skills.

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