Job Description

KOL & Community Coordinator

Los Angeles, CA(On-site)

POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world. With 4,000+ employees worldwide, POP MART has successfully set foot in more than 23 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Job Overview

We are committed to spreading joy and creativity through our products and vibrant community. As we expand in North America, we’re seeking a dynamic KOL & Community Coordinator to amplify our brand presence and foster meaningful connections with fans.

The KOL & Community Coordinator will be responsible for managing influencer partnerships (KOLs) and nurturing POP MART’s online communities across social platforms. This role requires a blend of creativity, relationship-building, and cross-functional collaboration to enhance brand affinity and engagement in North America.

What You Will Achieve:

KOL Management & Partnerships

• Identify, recruit, and manage relationships with KOLs (Key Opinion Leaders), micro-influencers, and brand advocates aligned with Pop Mart’s aesthetic and values.
• Negotiate and execute collaborations (e.g., unboxings, events) to drive brand awareness and sales.
• Track and report on KOL campaign performance (reach, engagement, ROI) using analytics tools.
• Maintain a KOL database and stay updated on emerging trends in influencer marketing.

Online Community Engagement

• Monitor and engage with POP MART’s online communities (Facebook Groups, Discord, Yelp etc.) to foster positive interactions and brand loyalty.
• Address user-generated content (UGC), FAQs, and feedback in collaboration with Customer Service and Social Media teams.
• Work with Social Media teams to develop creative initiatives (e.g., contests, AMAs, virtual events) to boost community activity.

Cross-Functional Collaboration

• Work with Social Media teams to align KOL content with campaign calendars and brand messaging.
• Liaise with Customer Service to resolve community concerns and escalate issues when needed.
• Support retail teams with local/in-store activations involving KOLs or fan meetups.
• Share community insights with Product and Marketing teams to inform strategies.

What You Will Need:

• 2+ years in influencer marketing, community management, or social media, preferably in lifestyle/retail/e-commerce.
• Excellent communication and negotiation skills.
• Strong knowledge of North American social platforms (TikTok, Instagram, YouTube, Discord, etc.).
• Data-driven mindset with familiarity in analytics tools (Google Analytics, social insights).
• Passion for pop culture, collectibles, and trendspotting.
• Proactive, empathetic, and adept at multitasking in a fast-paced environment.
• Fluency in Spanish will be a bonus

What We Offer

• Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, etc.
• Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
• Career development: we work with you to advance your career through short-term assignments, new experiences, etc.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

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