Job Description
Description About Hawke Media Hawke was founded on the idea that every modern business needs a CMO-level expert to lead
digital marketing efforts. We customize data-driven, performance-focused solutions to help
launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re
shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in
Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull,
Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic
culture.
Job Summary The Analyst, Paid Social participates in all aspects of clients’ paid social media campaigns,
including initial planning, implementation, monitoring, optimization, analysis and reporting.
Qualifications Job Responsibilities - Manage buys from set-up to keyword selection, through to targeting buckets, optimization,
and pacing/ reporting
- Determine set-up, including testing methodologies, reporting requirements, and
optimization requirements, for ensuring full impact and efficiency of each campaign
- Lead the monitoring and reporting of campaign performance and proactively communicate
any issues to internal team and client, when necessary
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and
functioning properly, QA’ing all pixels
- Take part in developing strategic social plans in tandem with internal teams
- Integrate social insights into overall planning process, integrating data, research, and
analytics into recommendations
- Combine data analysis and client feedback to pull together recommendations and
optimizations; configure, operate, and optimize campaigns to meet client objectives
- Provide active voice in optimization strategies, proactively communicating challenges and
opportunities to both internal teams and clients
- Use data during and after campaigns to optimize and draw greater conclusions about
clients’ business goals and objectives
- Collaborate with Supervisor to identify problems and recommend solutions
- Keep Supervisor updated on the status and timing of deliverables
Job Skills - Basic knowledge of analytics and performance media
- Familiarity with marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- A strong writer and presenter
- A left and right brain thinker – a data powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
Hawke Media 6/21
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Role Based Competencies & Behaviors - Assist with optimizing campaign performance while establishing benchmarks for marketing
automation, CRM, and other technologies to support campaign execution. Support in
target strategy and reporting process.
- Comprehension of applied marketing strategies. Learn sales and marketing funnels,
audience segmentation and consumer conversion paths.
- Excellent verbal and written skills; uncommon organizational
- Team player, well organized, able to work in a team setting or independently.
- skills, multi-tasking capabilities, and attention to detail.
- Create ads that will convert across all platforms. Research and practice, stay ahead of the
latest updates regarding tools, techniques, and methods related to social media.
- Ability to learn and grow with our internal Hawke strategy within the channel.
Job Tags
Flexible hours, Shift work,