Job Description
Job Description:
Essential Duties and Responsibilities
Core responsibilities include coordinating all member events to maximize member engagement; building sponsor relationships; managing member and public communication, social media, and marketing strategies; and contributing to GuildSomm’s growth and financial goals.
Event Management (50%)
• Manage planning and logistics for all GuildSomm seminars and events
• Collaborate with team and sponsors to coordinate member event objectives and details
• Coordinate deliverables with sponsors, vendors, and instructors
• Promote events through compelling website copy, email, and marketing campaigns
• Manage and track ticket sales
• Oversee venue and wine shipping logistics
• Review and edit final presentation documents and coordinate sponsor approval
• Identify opportunities, potential partnerships, and creative solutions to continually update and enhance GuildSomm’s event offerings
• Manage planning and logistics for annual member events, such as the GuildSomm Symposium and events in partnership with key sponsors
Marketing & Communication (30%)
• Develop marketing and promotional materials, including digital, print, and swag giveaway items, to increase awareness and member engagement
• Build and maintain media assets to promote GuildSomm to sponsors, partners and members
• Publicize content and events on social media, newsletters, forum, and app, and to select media outlets
• Write creative marketing copy for email and text messaging campaigns
• Partner with Membership Coordinator on communication campaigns for new, current, lapsed, and prospective members
• Partner with Membership Coordinator for shared email responsibilities, as needed
• Collaborate with Editor and Communications Manager to develop and execute GuildSomm’s communications strategy across different platforms, including analysis, reporting, and optimization
Social Media (20%)
• Plan and execute regular, compelling content for GuildSomm’s social media channels
• Manage social media presence, responding to questions and interactions, to drive community growth
• Utilize social media channels to convert followers into new GuildSomm members
• Oversee social media advertising and paid marketing efforts, such as Google Ads
• Use analytics to measure and report on impact and inform strategies
May perform additional duties as asked or needed by the company
Minimum Qualifications:
• Detail-oriented and self-motivated
• Strong organizational and project management skills
• Exceptional communication skills, both written and verbal
• Experience in event planning, often multiple at a time
• Robust understanding of MailChimp and various email marketing platforms and tools
• Experience building and running marketing campaigns, including drip campaigns
• Experience evaluating and reporting on marketing metrics
• Social media savvy
• Familiarity with Microsoft Office, Google Workspace, Google Analytics, Dropbox, Monday, Slack
• Graphic design skills a plus
• Coding skills a plus
• Basic understanding of wine industry preferred
• Minimum 5 years of relevant work experience
Compensation is commensurate with skills and experience. As an equal opportunity employer, GuildSomm is always eager to diversify its staff and reflect its member community. Candidates of diverse backgrounds and perspectives are encouraged to apply.
About GuildSomm International:
GuildSomm International is a nonprofit membership organization for wine, spirits, and beverage professionals and aficionados. We create and deliver the most accurate, comprehensive, and accessible educational content in support of the global beverage community. GuildSomm connects its over 9,000 members with a range of content on GuildSomm.com and through classes, events, videos, and a popular podcast.
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Job Tags
Full time, Work experience placement, Work at office,