Job Description
Description Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
The Experiential Marketing & Events Manager is responsible for conceptualizing, producing,
and promoting Hawke Media’s portfolio of brand experiences—from intimate client activations to
large-scale conferences and events.
This role is a key driver of Hawke’s brand awareness and demand generation efforts, turning
relevant moments into strategic opportunities to build pipeline, deepen relationships, and
elevate the agency’s position as the Outsourced CMO. The ideal candidate blends
resourcefulness and creativity with operational precision and business acumen—delivering
impactful experiences that feel both inspired and intentional.
In addition to leading a robust calendar of events, this role will be responsible for producing
Hawkefest, Hawke Media’s flagship anti-conference. Hawkefest is one of the agency’s most
high-profile and culturally relevant productions of the year, demanding strategic oversight,
creative vision, partnership development, and seamless execution.
Qualifications To perform this job successfully, an individual must be able to perform each essential job duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to enable individuals with
Disabilities To Perform Essential Functions. - Produce and promote Hawke Media events, including happy hours, private dinners,
industry panels, and large-scale activations.
- Lead the end-to-end production of Hawkefest, overseeing programming, partnerships,
logistics, promotion, creative execution, and stakeholder coordination.
- Identify and manage a rolling calendar of high-value industry events (e.g., Shoptalk,
eTail, NRF, Expo West) and cultural opportunities where Hawke Media should attend,
sponsor, or activate to drive brand awareness and business growth.
- Plan and execute special projects and brand experiences that support marketing,
content, sales, and executive visibility goals.
- Develop promotional materials including branded assets, collateral, email campaigns,
and social content.
- Fundraise, sell sponsorships, and creatively resource events—viewing budgets as
opportunities for collaboration and innovation.
- Oversee all event logistics, including guest experience, vendor coordination, branded
touchpoints, run-of-show documentation, and lead capture.
- Collaborate across departments to ensure alignment with business objectives, brand
strategy, and campaign goals.
- Track and report on event performance metrics; apply insights to optimize future strategy
and execution.
- Stay current on industry trends and cultural moments to keep Hawke Media present and
relevant in key conversations.
Qualifications: - Bachelor’s degree in Marketing, Hospitality, Communications, or a related field.
- 2–5 years of experience in experiential marketing, event production, brand activations,
or partnerships—preferably in an agency or high-growth environment.
- Proven ability to manage multiple events and timelines with strong project management
skills.
- Experience fundraising, securing sponsorships, and creatively resourcing events with
limited budgets.
- Excellent communication skills; confident in external brand representation and
relationship management.
- Skilled in developing promotional materials and collaborating with creative and content
teams.
- Entrepreneurial mindset with a passion for culture, connection, and crafting impactful
brand experiences.
- Familiarity with lead generation, sales enablement, and marketing KPIs tied to
experiential strategy.
- Willingness to travel and work flexible hours as needed for event execution.
What We Offer - Competitive base salary
- Equity participation in select transactions.
- Health, dental, vision, and 401(k) with company match.
- A results-driven, entrepreneurial culture with high visibility to the CEO
Job Tags
Flexible hours, Shift work,