Job Description

Job Specifics: We’re looking for a Digital Marketing Specialist who doesn’t just execute campaigns—but owns the brand, thinks strategically, and drives measurable results . You’ll blend creativity, research, and analytics to craft campaigns that are locally relevant, audience-focused, and performance-driven . This role is perfect for someone who loves data, storytelling, and building a brand with heart .

About Us: Experience the OneWell way! At OneWell, we are dedicated to providing exceptional in-home care tailored to each individual's needs. We prioritize compassion, integrity, and teamwork to create a supportive environment where our patients can thrive. Join us in making a meaningful difference in the lives of those we serve.

Compensation (Hourly) : $23.00-$28.00/hr

Benefits :

• Direct deposit weekly
• Competitive wages
• Flexible scheduling
• Paid Training
• Paid Onboarding
• Supportive supervisor and work environment
• Paid time-off
• Employee referral bonuses
• Daily Pay
• Health, vision, and dental benefits for full-time employees
• 401K available
• Long-term disability and life insurance

Primary Responsibilities :

• Digital Marketing & Campaigns
• Plan, execute, and optimize multi-channel campaigns (paid search, social media, display, email, SEO).

Content & Brand Ownership

• Create and publish compelling content across websites, blogs, newsletters, and social media.
• Act as a guardian of our brand, maintaining consistency, authenticity, and empathy in every message.
• Conduct research on audience, competitors, and market trends to inform creative strategies.

Data-Driven Creative & Analytics

• Track, analyze, and report on campaign performance, turning insights into actionable improvements.
• Test creative ideas and content approaches to maximize engagement and impact.
• Collaborate with the team to transform data into stories that move people.

Collaboration & Innovation

• Work closely with internal teams and external partners to deliver campaigns that truly reflect our mission.
• Bring innovative, research-backed ideas to the table, influencing strategy and creative execution.
• Ensure messaging reflects our brand values and resonates with local audiences.
• Leverage analytics to continuously improve campaign performance.
• Ensure compliance with healthcare regulations (HIPAA, CMS, FDA advertising guidelines).

Knowledge and Experience :

• Creative, analytical, and research-driven .
• Hands-on experience with digital platforms (Google Ads, Meta Ads, SEO, email marketing).
• Experience in Data-driven decision-making and using insights to improve creative output.

Note: This is a hybrid position (Some travel required)

Requirements :

• High school diploma or GED
• 2–4 years of digital marketing experience , ideally in healthcare or regulated industries.
• Experience: 1 year experience in a marketing and/or events role. 1 year experience with individuals with DDSS, DHHS and/or IDD preferred.

For More Information :

• Please feel free to email southcarolina@onewell.org, with any questions or follow-up questions you may have.

Note: This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned.

Job Type: Full-time

Pay: $23.00 - $28.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: Remote

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